SEAT’s 75th Anniversary - Design Challenge
This project was created for the SEAT 75th Anniversary Design Challenge, in collaboration with LCI Barcelona. The goal: to reimagine the iconic SEAT Ibiza through a creative vinyl design, accessories, merchandising, and a special anniversary logo – all inspired by SEAT’s legacy and future vision.
Rhythm of Barcelona – A Symphony of Color, Sound & Community
Barcelona is a city that moves to its own rhythm—an electrifying pulse of culture, music, and connection. The streets are alive with vibrant energy, where people from all backgrounds come together to celebrate creativity and diversity. Waves of sound blend seamlessly with waves of color, creating an immersive experience that mirrors the city's dynamic spirit.
It’s no coincidence that SEAT was founded here in 1950. Barcelona’s forward-thinking soul and expressive culture have shaped the brand from the beginning.
From local music spots to the energy of crowded plazas, Barcelona reflects the diversity and rhythm of everyday life. The rhythmic flow of the city—seen in the organic shapes of Gaudí’s architecture and felt in the lively dance of its people—transforms every moment into a piece of art.
This concept captures the heartbeat of the city: a fusion of past and future, where movement and expression collide. It is a celebration of freedom, connection, and
the ever-evolving pulse of urban life.
Thank you! :)
Instagram: @freshira.design
Disclaimer
Disclaimer
This is a conceptual design project developed as part of the SEAT 75th Anniversary Design Challenge. All visual references, brand elements, and product imagery used in this presentation are solely for educational and non-commercial purposes. The rights to any third-party images and trademarks remain with their respective owners.
